Indonesia welcomed more than 7 million international tourists in the first half of 2025, marking a 9.44% increasecompared to the same period last year. Bali remains the country’s premier gateway, with the majority of foreign arrivals transiting through Ngurah Rai International Airport, which has now almost returned to its pre-pandemic levels of activity.

Australia, Singapore, and Malaysia continued to dominate the list of visitor nationalities, reflecting the strong regional travel market. China and India, two of the world’s fastest-growing outbound tourism markets, followed closely behind, signaling a rebound in long-haul demand. In June alone, 1.42 million international passengers arrived in Bali one of the busiest months since global borders reopened, highlighting the island’s enduring appeal as a leisure hub.

While arrivals are on the rise, the average length of stay declined slightly, suggesting that many trips remain short-haul or focused on quick getaways. In addition, tourist spending fell to US $1,199.71 per person in Q2, compared with $1,376 in 2024. The breakdown shows most expenditure going toward accommodation (37.5%), followed by food and beverages (19.5%), and shopping (11.2%), underscoring Bali’s reliance on its hospitality ecosystem.

Local tourism authorities have emphasized the need to shift from quantity to quality. Efforts are now directed at attracting long-term travelers and digital nomads, diversifying beyond mass tourism, and expanding sustainable travel experiences such as eco-lodges, cultural immersion programs, and community-based tours. There is also a growing push to preserve Bali’s cultural heritage, natural landscapes, and environmental integrity, as overcrowding and overdevelopment remain pressing concerns.

Looking ahead, the government aims to position Indonesia not only as a short-break destination but as a premium hub for wellness, culture, and sustainable living. With initiatives to enhance infrastructure, improve connectivity, and foster higher-value tourism segments, the next challenge lies in balancing economic growth with environmental stewardship ensuring that Bali and Indonesia at large remain vibrant, authentic, and resilient destinations for years to come.